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09 May 2023by golfleet
Reading Time: 6 minutes

Performance evaluation of drivers and productivity indicators in fleet management

Find out how important driver performance assessment is, how it works and why use a fleet management system for the process.

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Well, if you've come this far, it's probably because you're wondering how to evaluate driver performance to achieve better results in your fleet management.

And you're on the right track for that. After all, this feedback is an extremely positive return for your drivers and valuable for the progress of your company.

Through it it is possible analyze traffic behavior, verify the results with your services, identify strengths and weaknesses of each member of your team and define goals for the future.

However, it is important to highlight that the process requires attention and care, since it is also a way of recognize and value its drivers and encourage them to continue doing their best.

Therefore, we have gathered some tips and productivity indicators to help your company structure a really effective driver performance evaluation.

What is the importance of evaluating driver performance?
How to evaluate the performance of drivers?
Define the criteria to be evaluated
Establish productivity indicators
Present the expected skills profile
Reward for good results
Why use a fleet management system to evaluate driver performance?

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What is the importance of evaluating driver performance?

You more than anyone know how important it is to constantly dedicate yourself to fleet management and, only then, ensure high performance and reap good results with their services.

One of the possible paths for this is the selection of qualified professionals. However, the task does not end with hiring.

It is also necessary to monitor the evolution of your team, to understand what your drivers and/or your business can do to reach their maximum potential. This is where the performance appraisal and the benefits it promotes come in:

  • Monitor driver behavior
  • Identifies points of improvement
  • Evaluates traffic safety practices
  • Observes the efficiency in the use of vehicles
  • Optimizes the useful life of cars
  • Promotes more informed decision making
  • Facilitates the control of the working day

All of this is directly related to the quality of services provided to its customers and the promotion of a safe driving culture in fleet management.

🔔 Reading suggestion: AHEAD 2022: why is a Culture of Safety indispensable in fleet management?

As a result, a series of concerns begin to be left behind, such as problems with the productivity of your team and unexpected expenses with corrective maintenance.

In addition, fines and infractions often arise from inappropriate driving practices such as speeding.

When choosing where to stay, by carrying out a performance evaluation and sharing the results with its drivers, these issues make room for a more conscious performance in traffic.

How to evaluate the performance of drivers?

First, it is important to understand that there are several possible ways to carry out the performance evaluation of drivers.

Some managers opt for direct observation, where a supervisor accompanies the teams during work and monitors performance by driving, meeting schedules, following safety rules and serving customers.

Others choose to digitize the process with a telemetry system, which provides reliable data on variables such as:

  • Filming inside and outside business hours
  • Team activity and idleness
  • Occurrence of fines and penalties
  • Time, distance and speed
  • Fuel consumption

🔔 Reading suggestion: How does Velocity per Lane reduce risky fleet behaviors?

Thus, with the support of technology, it is possible to view drivers who have committed infractions and recognize good drivers for their work.

But at the end of the day, performance appraisal depends on your organization's objectives and the methodology adopted by your company.

With that in mind, here are some tips that can serve as a guide for defining yours:

Performance evaluation of drivers in fleet management | Golfleet

Define the criteria to be evaluated

In general, drivers need job-specific qualifications, such as safety and defensive driving.

So, it is natural that professionals who stand out with their resumes and put their knowledge into practice receive the best evaluations.

Just keep in mind that the skills need to align with the specific needs of your business.

A tip to encourage the search for knowledge in your fleet management is to define and present a development plan, supported by criteria such as promoting traffic safety and conscious fuel consumption, for example.

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Establish productivity indicators

An effective performance evaluation goes hand in hand with hard data. Then, know clearly which are the productivity indicators that will be examined.

It's also important that your drivers are aware of these metrics and understand how they will be taken into account.

We also pack any support of these criteria not only promotes fairer and more transparent evaluation, but also promotes a more positive response to the results. 

This is because it is not possible to open up to interpretations and question whether someone is being favored or harmed by the methods. So, check out some examples of productivity indicators:

  • Commitment and punctuality
  • Services completed on time
  • Average vehicle range
  • Number of fines and infractions received
  • amount of claim
  • traffic accident rate
  • Speeding
  • Harsh accelerations and braking
  • Average time between tire changes

Remembering that you are the one who knows the reality of your fleet management in depth, therefore, it is possible to include other productivity indicators in the performance evaluation of your drivers.

🔔 Reading suggestion: How to prepare a fleet maintenance plan and ensure more safety in operations

Performance evaluation of drivers in fleet management | Golfleet

Present the expected skills profile

All companies operate according to a code of ethics and base their operations on behaviors and values ​​expected of their employees. And with drivers this would be no different.

By the way, this is one of the most important aspects to be considered, since they are responsible for be in direct contact with your customers and represent your fleet management.

A great suggestion is to define an ideal driver profile with the expected attitudes such as organization, proactivity, among others.

For a closer analysis of your reality, consider examples of postures and situations that you would like to encourage and/or avoid in your daily life, such as risky behavior in traffic.

Reward for good results

The performance evaluation of drivers is not limited to productivity. It's also a great way to encourage your team to do their jobs in the best possible way.

Another alternative for this is to establish criteria for rewards and bonuses for your drivers. As a result, your team feels more motivated and recognized for the work they do.

🔔 Reading suggestion: CNH without infraction gains benefits: understand everything about the registration of good drivers

It is also a way of not leaving the performance evaluation aside, since it will be necessary to monitor the results frequently.

To do this, rely on the analysis of driving reports and performance data to identify trends and improvements.

Performance evaluation of drivers in fleet management | Golfleet

Why use a fleet management system to evaluate driver performance?

As we have seen so far, the performance assessment of drivers is a true watershed in the quest for greater safety and profitability in fleet management.

Therefore, having technology to monitor and improve the quality of services provided is a great way to ensure that the practice is carried out effectively.

It is no wonder that many companies choose to use a telemetry system for the task.

After all, this solution allows monitor in real time the behavior of drivers in relation to speed, fuel consumption, maintenance, among other productivity indicators.

With an intuitive dashboard and this information in hand, it is possible to identify opportunities for improvement, in addition to promoting awareness about the importance of safer and more economical driving.

In summary, by analyzing reliable data using technology in this process, it is possible to go beyond achieving goals and stay ahead of the competition.

O Golfleet acts as a right arm in fleet management and we know that it is the ideal option to assist your company in evaluating the performance of drivers. That's because our system offers:

  • Safety for drivers and vehicles
  • Reduced maintenance costs and left
  • Cost control per mileage driven
  • Decrease in expenses with fines
  • High productivity and traceability
  • Return on Investment (ROD)

All these benefits avoid low productivity, vehicles stopped without tracking and uncertainties about the progress of your operation.

So schedule a Golfleet demo and learn how one of our fleet management systems will be responsible for delivering security, productivity and cost reduction for your company:

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