Revenue from vehicle rental in Brazil jumped 22% in 2023, reaching the impressive mark of R$44,9 billion.
These numbers of Brazilian Association of Car Rental Companies (ABLA) only show that the sector is hotter than ever, and those who offer a complete service come out ahead. So, let’s talk about telemetry and how it can be the difference your car rental company needs.
How does a telemetry system work?
How important is telemetry in car rental?
What are the benefits of telemetry for a car rental company?
How does a telemetry system work?
Before we dive into the benefits, let’s take a step back and understand what telemetry is. In simple terms, we are talking about a technology that collects and monitors a vehicle's data remotely, as he moves.
The information is usually about location, speed, fuel consumption and even driver behavior, which is sent to the management system, where monitoring and control become much easier and more efficient.
How important is telemetry in car rental?
In such a competitive market, the ability to take care of all the details of the operation, from the moment the car is rented until it is returned, is what will make your car rental company stand out from the competition.
Thus, the telemetry system offers this strategic advantage, allowing your rental company to operate more efficiently and safely.
Imagine a potential customer is evaluating their options and comes to your car rental company. Then, they discover that your service includes a fleet management system with more advanced control.
In this scenario, opting for your car rental instead of a competitor ends up being a more obvious choice, since he will be able to enjoy all the benefits of telemetry and fleet outsourcing.
Read more: Definitive Guide to Rental Companies: the eBook arrives on the market in partnership with Golfleet
What are the benefits of telemetry for a car rental company?
Now that you know how a telemetry system works and its importance for your business and your customer, let's explore the practical benefits together and understand how they appear in everyday life.
Check out 10 benefits of telemetry for your car rental company:
1. The vision with telemetry is more comprehensive
In general, the fleet outsourcing service already comes with a system that offers some features to customers, such as tracking, for example.
With a telemetry system, control is much greater, opening the doors to a deeper analysis of data such as mileage, speed, driving profile, fuel consumption and vehicle location.
Knowing exactly where each vehicle is and how it is being used makes it easier to improve the use of assets. In addition, it is possible to identify risky behaviors and intervene, ensuring the safety of everyone involved.
🎥 AHEAD Webcast: How tracking management facilitates vehicle negotiation between rental companies and fleet managers
2. It becomes easier to follow preventive maintenance
A super important point when renting a car is to keep the cars in great condition, free from problems. In this case, give priority to preventive maintenance is the best way to avoid unpleasant surprises.
The telemetry system also assists in vehicle inspection, allowing alerts to be issued for upcoming revisions according to the manufacturer's recommendations, so you can schedule maintenance with peace of mind and not worry about failures and problems that could become serious.
Read more: Maintenance plan to fleet: how to develop and ensure greater safety in your operation
3. The tracking of a telemetry system is accurate
Do you know that mileage limit that, even if stipulated in the contract, often causes a headache? With telemetry, this management becomes much easier and the same goes for charges for excess kilometers.
On the platform, you can track the kilometers traveled and no mile goes unnoticed, which creates a relationship of greater trust and transparency between you and your customers.
Read more: Light fleet run-in management: how to optimize and ensure the efficiency of the operation
4. Monitoring driving practices becomes a reality
One of the great advantages of telemetry is that it is a powerful monitoring tool for your customers, allowing driving practices to be recorded and they can analyze in detail what happens.
Sudden acceleration, severe braking and inadequate curves are some examples of data that reach the fleet manager's control center and make all the difference. With this information, it is possible to act quickly, as the situation demands, alerting drivers about the risks they are taking. If your rental company offers this feature, you are already ahead of the competition.
5. Vehicle demobilization is optimized
There always comes a time to change your vehicle, and if the right opportunity passes you by, instead of making a profit, you could end up losing money. But don't worry, telemetry is here to help you know the exact time to change your vehicle. demobilize the fleet.
Typically, rental companies base their decisions on mileage or time of use, but these criteria can be inaccurate and lead to decisions that do not maximize the value of the asset.
To resolve this, you can base lifecycle management on real data, extracted from reports of average consumption per liter and mileage. This makes the decision to sell or replace the vehicle safer, as the vehicle can be decommissioned before it starts to generate excessive costs or loses market value.
Want to make a difference? You can even offer a complete history of preventive maintenance performed, so that the future buyer knows that the vehicle was well looked after and all services were performed at the right time.
6. Your customers benefit from reduced costs
Telemetry can be a great ally in gaining the loyalty of your customers. With the right tool to optimize your entire operation, you will be able to save money and offer more competitive prices.
Furthermore, plans can be adjusted according to the actual use of the vehicle. This means that those who drive less pay less, and those who use the vehicle more frequently pay according to usage.
This customization goes far beyond the price of your car rental, It's about showing that you care about the different needs of your audience. The result? Satisfied and loyal customers.
Read more: Telemetry: how does the system drive cost reduction in fleets?
7. Telemetry promotes greater security
Safety in fleet management should always be a priority. As you already know, it is possible to identify risky behaviors, such as speeding, and take corrective actions as soon as possible.
But the tool goes much further than that and offers a new way to protect vehicles and, of course, your customers' investment. In the telemetry system, it is possible to create safety zones for vehicles, where entries and exits generate automatic alerts.
If a vehicle leaves a permitted area or enters a high-risk zone, notification is immediate, allowing your customers to respond quickly to these situations.
8. Facilitates vehicle recovery
If a car is stolen, action must be swift, and a telemetry system puts an end to that feeling of having your hands tied. By accessing accurate information, such as the exact location and route taken by the vehicle, you can assist authorities and facilitate recovery.
Read more: Avoid vehicle theft in your light fleet with theft prevention tips
9. Access to telemetry electronic fences
There are many solutions available in the market, so to choose the best one, The ideal is to check what other features the telemetry system can deliver to your vehicle rental company, beyond tracking.
A cool feature is monitoring the time vehicles spend at the dealership, from the time they arrive at the factory until they are delivered to the subscriber.
This way, you can set up electronic fences for dealerships and delivery points, with entry and exit alerts and reports on usage and time spent within these areas.
Read more: Vehicle entry and exit control: learn how to do it the right way
10. Customer service becomes closer
Satisfied customers are the lifeblood of your business, and telemetry can help you deliver superior service. If the system alerts you that a vehicle is in need of maintenance as per its scheduled service schedule, it can undergo an inspection before it is put back on the road, avoiding hassles and mechanical failures.
Many companies also have teams dedicated to taking care of their most important customers. With telemetry data, You have everything you need to offer personalized support, anticipate needs and suggest new solutions.
And look, it was difficult to choose just 10 benefits of telemetry for car rental companies, but it was certainly clear that technology can benefit your company and your customer in many ways.
Investing in telemetry is investing in the future of your company and the continued satisfaction of your customers. To find out how Golfleet could be the ideal partner on this journey, just talk to one of our experts.
In the meantime, check out a complete eBook on the potential of this technology to delve deeper into the subject.
