Using a new vehicle for a set period, typically between 12 and 36 months, without having to bear the costs of taxes and fees (IPVA and licensing), insurance, maintenance, depreciation, and resale. This is the car subscription model , a new offering from rental companies that is impacting the automotive market and fleet management. This model allows you to own one (or more) brand-new cars, enjoying the benefits, without incurring the associated expenses, which are included in the monthly service package.
Undoubtedly, the use that replaces ownership is a change of habit and a trend with increased demand in Brazil. Many countries already have this modality and large Brazilian automakers and rental companies already make this option available to customers.
Advantages of the subscription car draw attention
The advantages are several. In addition to not having to deal with a series of costs involved in using a new car, which is the responsibility of the leasing company, there is no down payment or interest on installments to own the car. Most companies are also responsible for vehicle insurance, an amount that is already included in the payment of the monthly installment. Depending on the contract, it is still possible to have a second car while the other one is parked in the garage.
Those who have a more established routine and use the car daily can have a cheaper alternative with less problems in their subscription. It is necessary, however, to pay attention to the mileage, so as not to exceed the stipulations in the contract.
Golfleet is an option for rental companies
With demand growing and attractive advantages, rental companies need to prepare to meet demand. There are rental companies that are encountering some difficulties in managing the subscription car model.
One option is to use the Golfleet platform . With it, the rental company can control, organize, and plan for new demand. This is because the platform allows them to view all rented vehicles on a map and, using intelligent filters, collect exactly the desired information. This information can include, for example, the vehicle's odometer reading, which allows for more precise planning of preventive maintenance schedules.
In addition, with Golfleet, rental companies can use a resource called a “safe area”, which indicates on the map regions considered at risk, such as close to borders, making it possible to take important measures, including search operations when there is a need for recovery. of the vehicle.
Another platform option, which contributes to the control and organization of cars by subscription, is the “vehicle blocking” tool. By sending the command, it is possible to progressively block a car or program it so that the blocking happens more safely, only happening when the vehicle is turned off.
More security and savings for rental companies and customers
Vehicle monitoring in real time and access to a control area, which even shows how long a vehicle remains in maintenance, are also advantages of the platform. A very interesting differential of Golfleet for rental companies is the mileage limit determined in the contract. So that there is control, it is possible to monitor the kilometers traveled through the “roading module”, which in practice leads to savings and safety.
And the customer who signed the subscription car contract also has access to data from the Golfleet platform, being able to carry out their own management and planning. Specifically for corporate customers, the Fleet Policy module is very interesting, as it allows the resource to be applied following the company's policy, combining its use for better management, security and cost reduction.
As a result, the customer ends up becoming loyal to the rental company. Very good, isn't it?
Around, has the subscription car demand grown? Tell us 😉
