Speeding is one of the main factors of traffic accidents and fines in fleet management. According to National Registry of Accidents and Traffic Statistics, on 2022, they were responsible for 2.649 head-on collisions in Brazil.
For companies that have a fleet of vehicles, speeding represents a major risk in terms of economy and safety.
In addition to accident costs, fleet management can also be penalized for infractions such as fines and points on drivers' licenses.
Fortunately, there are some measures companies can take to reduce speeding, as was the case with GTFoods. Keep reading and learn how the Speed per lane from Golfleet was indispensable for this successful case.
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What was the role of Velocity by Track in this successful case in fleet management?
How did GTFoods reduce speeding in its fleet management?
If there is one aspect that every fleet manager needs to work with their drivers, it is the speeding.
To get an idea, according to data from the National Registry of Traffic Offenses (RENANF), the most committed traffic violation in Brazil is for speeding.
Undoubtedly, one of the biggest challenges for every fleet manager. However, with the help of technology, many are managing to change the behavior of their drivers and achieving great results.
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“Without a doubt, speeding is what recurs the most in alerts”, reiterates Robson Ricardo Cardozo, Logistics Supervisor at GTFoods, which has a fleet of 120 vehicles between commercial, administrative and agribusiness departments, which runs an average of 280.000 km /month.
He recalls that in November 2019, there was an accident and 5 employees were in serious condition.
“From then on, we spared no efforts and did not give up showing the company how important a state-of-the-art telemetry equipment was to prevent a fatality. At the time, we had employees driving vehicles at speeds above 160 km/h,” says Cardozo.
It was then that they hired golfleet telemetry, which began to provide accurate data regarding speeding and deviant behavior. “With this, we were able to outline action plans for the corrections that needed to be made”, he points out.
With the data in hand, it was possible to show drivers and managers from other areas, in a concrete way, the speeding that was being committed in the GTFoods fleet.
“With the support of managers, we started developing a defensive driving course and lectures with the aim of reducing excesses. Our idea was to make drivers aware of the best driving practices”, says the supervisor.
The module Speed per lane (Vvia), was instrumental in this process. “We were able to reduce from 7.652 speeding excesses/year to 1.610 speeding excesses/year, which is equivalent to a 79% reduction”, celebrate.
In addition to speed reduction, the company also reduced fuel consumption and maintenance.
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Before the Vvia, according to Cardozo, the speeding rate was very high. “The risk of a fatality was clear. According to Frank Bird's pyramid concept, our risk was one fatality every 4 years. With Velocity per Road, we increased from 4 to 18 years, that is, going to the risk of one fatality every 18 years”, he points out.
He celebrates the fact that today he works with the guarantee that his employees can avoid serious accidents and return safely to their homes.
What was the role of Velocity by Track in this successful case of fleet management?
As each road has a maximum allowed speed, o Speed by Road parameterizes all of them based on the urban or road inspection bodies.
After all, the same road can have several stretches with different speeds, which requires extreme attention from drivers.
Therefore, the Golfleet add-on module issues alerts and informs managers if their drivers are violating pre-established limits.
Furthermore, the Speed per lane it also generates detailed reports on driver behavior, which can help companies identify and correct these issues.
In other words, it is an effective tool to reduce speeding and improve fleet safety.
This is due to the guarantee of having a technology that follows the rules of the traffic regulatory authorities.
Furthermore, the module is integrated with our fleet management systems, then your company still has the benefits of telemetry or videotelemetry on a daily basis.
🔔 Reading suggestion: How does Velocity per Lane reduce risky fleet behaviors?
Golfleet's Vvia can help businesses reduce speeding fines and claims in a number of ways.
As we saw earlier, the add-on issues alerts when vehicles exceed the speed limit, which in itself helps managers to avoid infractions and accidents.
But with Velocity by Track it is possible to do even more for your operation, since it generates detailed reports on driver behavior.
This information is precious to managers, as it can be used to:
- Deeply analyze the causes of speeding
- Fix identified driving issues
- Implement more effective security policies
- Avoid obstacles with scripting
- Improve overall road safety
Therefore, we are going to discuss Vvia's functionalities and show how it was indispensable for reducing GTFoods speeding.

speed per segment
The Golfleet module is a powerful tool because it automatically sets the speed per section of the road.
In practice, this means that Velocity per Lane not only detects excesses, but it also accurately identifies sections of a road that have different speeds.
This is especially useful on roads with controlled speed zones, such as school areas or construction-in-progress sections, for example.
In this way, it promotes safer and more conscious driving, in addition to helping to save fuel and reduce traffic fines.
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Data analysis
The first step in taking corrective or preventive measures in fleet management is to have an integral knowledge of your operation.
To this end, Velocity by Road allows for an in-depth analysis of the most committed infractions and filtered by date, groups, city and/or state, urban roads or highways, speed limit for the stretch and severity of the infractions.
All these options consider that the infractions are not always the same and the same driver can vary from good to bad behavior according to the section analyzed.
Thus, data analysis becomes a more intuitive task, with decision-making based on reliable information and focused on implementing a safety culture.

Heat maps
Heat maps are extremely useful because they allow fleet managers to quickly identify stretches where their drivers are most likely to commit violations.
When analyzing heatmaps in Vvia, you can check which roads or specific regions are showing the highest number of violations.
Bearing this in mind, the next step is to take effective measures to correct these risky behaviors in your fleet management, either through training, enforcing traffic rules or even the adoption of stricter inspection measures.
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For example, if a certain road concentrates a significant number of violations at specific times, this may indicate the need to adjust working hours or routes.
GTFoods' successful case proves that this care improves traffic safety, reduces the number of infractions and, consequently, the expenses with fines and vehicle maintenance.

real-time alerts
Finally, with Velocity by Road it is possible to have total control and security over the vehicle fleet.
In addition to validating all vehicle positions, the manager can also count on notifications and monitor any type of infraction.
This functionality allows always be up-to-date and take immediate action if any irregularity is committed due to speeding.
With just a few clicks, the manager can activate alerts in real time and receive these notifications.
In this way, it is possible to avoid accidents and preserve the integrity of the vehicles and the company's image, in addition to having benefits such as:
- Putting driver safety first
- Track and understand each individual's driving style
- Promoting behavioral change
- Reduce expenses with fines, claims and infractions
- Eliminate fuel waste from your reality
Even so, all this does not compare to the satisfaction and peace of mind of knowing that you are managing your fleet in the best possible way, as is the case with GTFoods.
Discover Velocity by Road, the most complete way to know how your drivers behave behind the wheel.


