Speeding is one of the main factors in traffic accidents and fines in fleet management. According to the National Registry of Traffic Accidents and Statistics , in 2022, it was responsible for 2.649 head-on collisions in Brazil.
For companies that own a fleet of vehicles, speeding represents a significant risk in terms of both cost and safety.
In addition to accident costs, fleet management can also be penalized for infractions such as fines and points on drivers' licenses.
Fortunately, there are some measures that companies can take to reduce speeding, as was the case with GTFoods. Keep reading and find out how Golfleet's Speed by Lane feature was indispensable to this success story.
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What was the role of Velocity by Track in this successful case in fleet management?
How did GTFoods reduce speeding in its fleet management?
If there's one aspect that every fleet manager needs to work on with their drivers, it's speeding.
To give you an idea, according to data from the National Traffic Violation Registry (RENAINF), the most common traffic violation in Brazil is speeding.
Without a doubt, this is one of the biggest challenges for any fleet manager. However, with the help of technology, many are managing to change the behavior of their drivers and achieving excellent results.
🔔 Suggested reading: Reduce risky driving behavior in your fleet management with the help of technology.
“Without a doubt, speeding is what recurs the most in alerts”, reiterates Robson Ricardo Cardozo, Logistics Supervisor at GTFoods, which has a fleet of 120 vehicles between commercial, administrative and agribusiness departments, which runs an average of 280.000 km /month.
He recalls that in November 2019, an accident occurred and 5 employees were seriously injured.
“From then on, we spared no efforts and did not give up showing the company how important a state-of-the-art telemetry equipment was to prevent a fatality. At the time, we had employees driving vehicles at speeds above 160 km/h,” says Cardozo.
That's when they hired Golfleet telemetry , which began providing accurate data regarding speeding and behavioral deviations. "With this, we were able to draw up action plans for the corrections that needed to be made," he emphasizes.
With the data in hand, it was possible to show drivers and managers from other areas, in a concrete way, the speeding that was being committed in the GTFoods fleet.
“With the support of managers, we started developing a defensive driving course and lectures with the aim of reducing excesses. Our idea was to make drivers aware of the best driving practices”, says the supervisor.
The Speed per Lane (Vvia) module was crucial in this process. "We managed to reduce speeding violations from 7.652 per year to 1.610 per year, which is equivalent to a 79% reduction ," he celebrates.
In addition to reducing speed, the company also reduced fuel consumption and maintenance.
🔔 Suggested reading: How to beat inflation and guarantee a reduction in fleet fuel costs using Golfleet
Before the Vvia, according to Cardozo, the speeding rate was very high. “The risk of a fatality was clear. According to Frank Bird's pyramid concept, our risk was one fatality every 4 years. With Velocity per Road, we increased from 4 to 18 years, that is, going to the risk of one fatality every 18 years”, he points out.
He celebrates the fact that today he works with the guarantee that his employees can avoid serious accidents and return safely to their homes.
What was the role of Velocity by Track in this successful case of fleet management?
Since each road has a maximum permitted speed, the Speed by Road parameterizes them all based on urban or highway traffic enforcement agencies.
After all, the same road can have several stretches with different speeds, which requires extreme attention from drivers.
Therefore, the Golfleet add-on module issues alerts and informs managers if their drivers are violating pre-established limits.
In addition, Velocidade por Via also generates detailed reports on driver behavior, which can help companies identify and correct these problems.
In other words, it is an effective tool for reducing speeding and improving fleet safety.
This is due to the guarantee of having a technology that follows the rules of the traffic regulatory authorities.
Furthermore, the module is integrated with our fleet management systems , so your company also benefits from telemetry or video telemetry in its daily operations.
🔔 Suggested reading: How does Speed by Lane reduce risky fleet behaviors?
Golfleet's Vvia can help businesses reduce speeding fines and claims in a number of ways.
As we saw earlier, the add-on issues alerts when vehicles exceed the speed limit, which in itself helps managers to avoid infractions and accidents.
But with Speed by Lane, it's possible to do even more for your operation, since it generates detailed reports on driver behavior.
This information is precious to managers, as it can be used to:
- Deeply analyze the causes of speeding
- Fix identified driving issues
- Implement more effective security policies
- Avoid obstacles with scripting
- Improve overall road safety
Therefore, we are going to discuss Vvia's functionalities and show how it was indispensable for reducing GTFoods speeding.
speed per segment
The Golfleet module is a powerful tool because it automatically sets the speed per section of the road.
In practice, this means that Speed by Road not only detects speeding violations, but also accurately identifies sections of a road that have different speed limits.
This is especially useful on roads with controlled speed zones, such as school areas or construction-in-progress sections, for example.
In this way, it promotes safer and more conscious driving, as well as helping to save fuel and reduce traffic fines.
🔔 Suggested reading: Reducing infractions in fleet management: an Atlas Copco success story
Data analysis
The first step in taking corrective or preventive measures in fleet management is to have an integral knowledge of your operation.
For this purpose, Velocidade por Via allows for an in-depth analysis of the most frequently committed infractions, filtered by date, groups, city and/or state, urban roads or highways, speed limit of the section, and severity of the infractions.
All these options consider that the infractions are not always the same and the same driver can vary from good to bad behavior according to the section analyzed.
Thus, data analysis becomes a more intuitive task, with decision-making based on reliable information and focused on implementing a safety culture.
Heat maps
Heat maps are extremely useful because they allow fleet managers to quickly identify stretches where their drivers are most likely to commit violations.
By analyzing the heat maps in Vvia, you can check which roads or specific regions are showing a higher number of violations.
Bearing this in mind, the next step is to take effective measures to correct these risky behaviors in your fleet management, either through training, enforcing traffic rules or even the adoption of stricter inspection measures.
🔔 Suggested reading: Golfleet Driver: how does the Driver App with driving profile benefit fleet management?
For example, if a certain road concentrates a significant number of violations at specific times, this may indicate the need to adjust working hours or routes.
GTFoods' success story proves that this care improves road safety, reduces the number of infractions and, consequently, expenses related to fines and vehicle maintenance.
real-time alerts
Finally, with Velocity by Road it is possible to have total control and security over the vehicle fleet.
In addition to validating all vehicle positions, the manager can also count on notifications and monitor any type of infraction.
This feature allows you to stay up-to-date and take immediate action if any speeding violations occur.
With just a few clicks, the manager can activate alerts in real time and receive these notifications.
In this way, it is possible to avoid accidents and preserve the integrity of the vehicles and the company's image, in addition to having benefits such as:
- Putting driver safety first
- Track and understand each individual's driving style
- Promoting behavioral change
- Reduce expenses with fines, claims and infractions
- Eliminate fuel waste from your reality
Even so, all this does not compare to the satisfaction and peace of mind of knowing that you are managing your fleet in the best possible way, as is the case with GTFoods.
Discover Speed by Road, the most comprehensive way to understand how your drivers behave behind the wheel.
