The parameterization of a single speed ends up not being efficient in managing driver behavior, since the ideal is to follow the speed on the road.
For example, if the parameterization is 100 km/h, it will not be possible to identify the behavior of a driver who exceeded the speed on a 40 km/h road.
In other words, Not knowing about this unsafe behavior makes it difficult to analyze the real driving profile of all drivers.
It was with this in mind that Gerson Batista, national sales manager at Golfleet, showed the ideal solution to ensure more efficient management of fleet speed control.
All this in the first episode of our web series Comercial Responde, in which we discuss how the Speed per lane and why it should be part of your operation.
🔎 Browse the content:
Importance of monitoring road speed
Step by step to analyze driver behavior in relation to road speed
Success story: how Comgás reduced the number of infractions with Velocidade por Via
If you prefer, follow Comercial Responde on YouTube:
Importance of monitoring road speed
Road safety is a constant concern for governments, traffic agencies and, of course, fleet management. After all, a company's results depend on it.
One of the most critical variables when it comes to traffic safety is speed control. Nonetheless, just analyzing the maximum speed allowed on the road is not enough.
This is because it is equally necessary to understand the behavior of drivers in relation to this speed per road. Especially when we take into account that speeding is the traffic violation most committed by drivers on Brazilian highways.
So, before we delve into the Speed by Road module, Golfleet, let’s explore the benefits of understanding why studying driver behavior should be part of your strategy:
Safety as a priority
Road safety should be the highest priority for managers and drivers. In the end, Excessive speed is one of the main causes of serious accidents.
Therefore, understanding how drivers behave in relation to speed is essential to prevent accidents and preserve lives.
And in addition to the human loss, there is the financial loss for your company, both from an internal and external point of view.
After all, your delivery will be compromised and the relationship with the customer will need to be well worked on so that it is not affected.
Adaptation to the local reality of road speed
Not all paths are equal, so The maximum permitted speed may vary significantly depending on location.
Analyzing driver behavior at all speeds allows managers to act correctly and, more importantly, preventively.
In principle, it is not in your hands to know the speed limit of each lane on the route.
That is why it is so important that management has a relationship of trust with drivers, so that they can count on their responsibility and expertise.
Driver awareness
By monitoring driver performance, it is possible to identify unsafe behavior in relation to speeding. As a result, It becomes clear which ones consistently push the limits.
This information can be used to raise awareness among drivers about the importance of respecting speed limits and the dangers inherent in unsafe behavior.
By monitoring driver behavior, it is possible to detect unsafe behavior in traffic, such as speeding. This makes it possible to clearly identify those who frequently exceed established limits.
The data can also be used to raise awareness among drivers about the importance of respecting speed limits and the risks involved in unsafe driving.
🔔 Reading suggestion: How does Velocity per Lane reduce risky fleet behaviors?
fuel economy
It is worth mentioning that speeding not only increases the risk of accidents, but also consumes more fuel, one of the main operational costs in fleet management.
In other words, the analysis of the drivers' driving profile allows us to identify those who have a negative impact on this consumption and thus take measures to correct this behavior and promote fuel economy.
Preventive maintenance
Speeding puts more stress on vehicles, which can lead to premature wear of parts and components.
However, by knowing how drivers behave in relation to speed, it is possible to identify those who are demanding more from their cars and, therefore, leading to greater wear and tear on the fleet.
This knowledge gives managers the possibility of scheduling preventive maintenance in order to avoid unexpected breakdowns and reduce repair costs.
Another advantage is being able to align expectations with the driver regarding expected behavior on the roads.
🔔 Reading suggestion: Sustainable maintenance: what it is and how to apply it in fleet management
Compliance with regulations
In so many cases, There are strict regulations on speed limits for commercial fleets.
Therefore, monitoring driver behavior helps ensure compliance with these regulations, avoiding fines and penalties that could harm the operation in general.
Step by step to analyze driver behavior in relation to road speed
Now that we're on the same page about the importance of lane speed monitoring, let's delve deeper into the Golfleet module that goes by the same name.
To manage the fleet more efficiently, the Speed per lane (Vvia) was developed based on the Brazilian Traffic Code so that managers can predict what is happening or could happen in their fleet based on the infractions displayed in the module.
It's always good to remember that we're not talking about fines, but rather the actual behavior of your driver. Especially because the fine is not the main indicator of unsafe practices.
But thanks to Velocidade por Via's coverage of all roads and highways in Brazilian territory, your company begins to understand what the real behavior is and manage your fleet as a whole much more efficiently.
So, the time has come to learn about each of the differentiators of this module and understand how it can facilitate the analysis of unsafe behavior in fleet management:
In the bar graphs, infractions are represented month by month, with each graph corresponding to a month and each type of infraction having its respective bar.
The orange bar represents the number of average infractions, that is, every time the driver exceeds the road limit by up to 20%.
The red bar corresponds to the number of serious infractions, that is, every time the driver exceeds the road speed limit by up to 50%.
And finally, the brown bar, which represents the number of very serious infractions. These infractions are those in which the driver exceeds 50% of the road speed limit.
An important point raised by Gerson Batista is that:
“If the driver is charged with a very serious infraction, his license will be automatically suspended.”
The exact number of infractions committed in each category can be seen by resting the mouse on its corresponding bar. And below each graph there is the sum of all infractions that were committed in the respective month.
Furthermore, the program also shows, below the graphs, the number of offenders and more: how many of the infractions were committed on urban roads and how many were committed on highways.
It is important to highlight that the module can gather a history of up to 13 months for analysis of infractions.
Another interesting customization that Golfleet allows you to do on the dashboard is to select a state where you want to carry out a more specific analysis of the operation.
But it is still possible to go further and select the municipalities within the state whose data you want to analyze.
Other dashboard customization possibilities include:
- Show data by types of infractions: medium, serious or very serious.
- Show data by type of road: highways or urban roads.
- Show data by road speed limit.
In the middle part of the dashboard there is a banner where it is possible to view more relevant information from within the operation, such as the most serious infraction in the period in question and the maximum speed that was recorded in the period as being the biggest offender.
And at the bottom of the dashboard there is a graph counting data by type of infraction in the period that was selected, as well as the percentage of participation by type of speed infraction severity.
Alongside the graph, it is also possible to monitor in real time. When the follow button is pressed, it is possible to see the entire operation and, if necessary, monitor at the exact moment a vehicle that violates the speed allowed by traffic law.
If this happens, a pop-up with vehicle and road information will open. The message will show data such as:
- What is the speed limit on the road.
- How much speed was exceeded.
- Whether the infraction is medium, serious or very serious.
Just below the previously mentioned graph, there is a ranking of infractions, in which it is possible to see the 10 biggest offenders in descending order.
Other relevant information in this part of the dashboard is: the total number of infractions committed by drivers, as well as the percentage representation of infractions.
One point that draws a lot of attention in this table is that it shows the most offending driver in the operation. And the table to the side shows the delivery pattern for the last few months within the selected period.
Combining the data provided by the two tables, it is possible to view the license plate of the driver with the most committed infractions, and from there evaluate its behavior in terms of speed month by month.
Cross-checking the information, the dashboard shows the total number of infractions for the driver in question, the total with the percentage of very serious infractions, the total with the percentage of serious infractions, and the total with the percentage of infractions of medium severity.
Below is information on the highest speed recorded in the period by the driver's license plate and where this infraction was committed. The data even comes with a link that, when accessed, allows you to see exactly where the driver committed the infraction.
Another point of great relevance is that the ranking has a second screen that allows you to see where the operation is committing the greatest number of speed violations.
And the graph, which previously showed the offending driver's information, can be converted into a map where it is possible to have a geographic understanding of where the infractions are taking place.
In the ranking of signs with the most infractions recorded, when clicking on the total number of infringements committed (information present at the bottom of the graph corresponding to the sign's infringements), the manager has access to a complete report containing each infraction committed by the driver of the vehicle with the selected license plate.
This way, the report shows the following information (which can also be viewed in the format of a map):
- The geographical position of the vehicle at the time of the infraction.
- The vehicle's license plate.
- The date and time when the violation occurred.
- The address of the point where the infraction occurred.
- The municipality and state where the infraction occurred.
- The speed allowed on the road.
- The speed that was achieved by the driver.
- How much, in percentage, the driver exceeded the permitted speed.
With this information in hand, the fleet manager would be aware of where the priority is so that he can improve the behavior of his drivers.
The Speed per Road module also has a side tab, located on the left side of the dashboard, where you can access a report chart. Among them are:
- Road Violations Report
- Driver Infractions Report
- Vehicle Infractions Report
- Violation Report by Vvia
Very interesting for management is the possibility of exporting it to various formats, such as PDF, CSV and XLSX. It is also possible to save the report so that it is presented in a personalized way each time the manager logs into VVia.
Furthermore, a very relevant advantage is being able to send reports automatically.
Then, the manager can set a time for it to be sent on the desired date, time and format. The frequency of shipments can vary from daily to monthly.
Another difference is being able to send reports to different recipients. For example, if your company has a headquarters and capillaries, with several units spread throughout the national territory, It is possible to customize an automatic sending report for each manager per unit, so that it has a frequency of information regarding the behavior of its drivers.
Success story: how Comgás reduced the number of infractions with Velocidade por Via
Gerson Batista also presented a success story in which it is possible to glimpse the impact of Velocidade por Via in reducing the number of infractions.
The company in question is Comgás, a gas distributor in the State of São Paulo that is recognized as the largest distributor of this product in the national market.
According to Gerson, Comgás has 700 active vehicles running with Golfleet technology.
In 2020 and 2021, intelligence work was carried out to change driver behavior for the better and the results achieved during this period were extremely relevant.
As a result, a 39% drop was recorded in the number of fines in general, 90% of which were very serious.
We also pack any the reduction in collision repair costs was 34%, and the number of incidents fell by 22%, also reducing their severity.
You're probably wondering how to purchase the module. So we are happy to announce that it is a Golfleet add-on and is available for our telemetry and video telemetry systems.
But, if you want to know more about how our technologies work and can bring more efficiency, productivity and safety to your operation, Schedule a demo now:
