It is a fact that risky behavior in Brazilian traffic is a major factor in causing accidents and deaths in the country. Thus, we often witness collisions by drivers using their cell phones, driving under the influence of alcohol and for several other irresponsible reasons, which end up claiming several lives annually.
Therefore, the role of a light fleet manager to deal with risky behavior in the fleet becomes essential. Especially when we talk about ensure the safety of its drivers.
For this, there is a need to knowing how to identify these behaviors, how to deal with them, and even how to reduce them.
Therefore, we created this article to guide managers in this process and help them save more lives by promoting safe and defensive driving in Brazilian traffic. Follow the reading:
Train your drivers in defensive driving
Ranking of drivers with best driving
compensation program
Videotelemetry: the importance of technology in reducing risky behavior in traffic
The growth of risky behavior on the road
The National Road Safety Observatory (ONSV) defined that traffic accidents have three main motivations:
- human factor
- vehicle factor
- via factor
In view of this, it was found in a study by the entity that 90% of accidents are due to human error, which affects drivers' inattention, disrespect for legislation and, certainly, risky behavior in traffic.
Read more: Traffic safety: importance of safe driving culture in fleet management
Furthermore, another fact is that traffic deaths on federal highways increased in 2021, therefore, interrupting a sequence of consecutive declines observed since 2011 in our country (Survey of PF disclosed in Agency Brazil).
In view of this, the need for conscious fleet management is even more evident and undeniable, helping to reduce these numbers even more. But what to do to achieve this?
Read more: Find out what changes with the new rules of the Brazilian Traffic Code
How to deal with risky behavior in light fleets?
It is of great importance that the light fleet manager find out which traffic risk behaviors are most recurrent in your fleet to make your decisions and adopt the right approach.
In view of this, in Brazil, among the main ones, we can find:
- Ignore signs of tiredness at the wheel
- Failure to comply with traffic laws
- Lack of attention in direction
- Accelerating and braking hard
- Speeding
- driving on cell phone
- Among others
Thus, knowing the risk behaviors that most affect their drivers, it is possible for the manager to make more effective decisions and that really lessen these threats.
After all, the goal is to reduce the occurrence of traffic accidents and save as many lives as possible.
Count on a risk management plan in fleet management
Having a risk management plan is essential for your light fleet to operate safely and efficiently. All this through actions aimed at prevent, avoid or reduce possible risks for your company and its employees.
Therefore, when taking different measures within your fleet management, you must consider the whole process, mapping it and evaluating it so that the results are the best possible.
In view of this, it is necessary that the vehicles used in your fleet are managed according to the norms and rules documented in a document containing routine, responsibilities, tasks, processes, standards and all regulatory rules for your fleet management (Fleet Policy).
Read more: Step by step to create your light fleet policy
Train your drivers in defensive driving
If you want to guide your drivers in the path of defensive driving from the moment they are hired, a great way to implement training is right at the employee onboarding process.
Furthermore, another important point is maintain training as behavioral re-education in the work environment, in case the driver returns to behavior in the future that puts his life and that of third parties at risk in traffic.
Read more: Defensive Driving and Fleet Management: Preserve Lives
Ranking of drivers with best driving
One of the ways to motivate your drivers who have good driving behavior is through a classification ranking.
Thus, in addition to giving bonuses and rewarding the best drivers, the light fleet manager encourages his employees to improve and avoid greater risks of traffic accidents.
This can occur in several ways. O Speed module per lane, by Golfleet, for example, measures a series of important data for the reduction of risky behavior and also creates rankings and lists infractions by vehicle or by route.
compensation program
Through the generated reports and rankings, it is possible to further incentivize your drivers through compensation programs. That is, through awards and benefits.
Read more: CNH without infraction generates numerous benefits for drivers
In this way, drivers begin to maintain good driving practices more frequently and reduce their risky behavior in traffic. Like this, giving more value to life and contributing to increasing the useful life of cars.
How to promote safe driving in light fleet management?
As you've already noticed, promoting a culture of safety in your light fleet management is not an overnight task. Investment actions are needed, both for training and for tracking and monitoring of your drivers.
Therefore, encouraging safe driving must also be supported by means of technological resources capable of metricify risky behavior on the road e monitor their drivers to ensure good performance and safety.
In this way, there are several technological resources capable of helping fleet management to reduce unsafe behavior and save lives, such as:
- Telemetry: it is a key element for monitoring drivers' risky behavior. All through tools that help the manager identify data on infractions, route deviations, and other actions with a high probability of causing accidents (sudden acceleration, for example).
- Video telemetry: this tool is the greatest innovation in fleet management in recent years, being the combination of telemetric resources with visual functions capable of helping managers to know how their drivers behave behind the wheel.
To help you understand better how Videotelemetry works and how it will help you save lives in fleet management, we separate a little more about its features that are becoming a trend. Follow:
Videotelemetry: the importance of technology in reducing risky behavior in traffic
What happens when we combine the best of technology with Artificial Intelligence for light fleet management? Well, Videotelemetry is the best example of success in the market of what this can result.
Golfleet Videotelemetry, for example, combines facial recognition, video tracking, verbal coaching and fleet management all in one place, providing all the necessary visual resources for an effective monitoring of risk behaviors in the fleet.
- Video tracking: responsible for vehicle positioning and speed monitoring that generates alerts for fleet management.
- Facial recognition: Golfleet Videtelemetry recognizes who your collaborator is and generates accurate reports on your driving.
- Verbal coaching: the software talks to the driver whenever he switches the ignition off or on, performs dangerous overtaking, exceeds or returns to permitted speeds. Thus, your driver has safety and awareness tips for safer driving and traffic.
In addition, when purchasing the software, it is also possible to count on the telemetric functionalities capable of measuring and helping to implement even more actions to encourage and promote a safety culture.
A strong example of this is the Fleet Policy, in which the company's rules are configured and the manager defines, for example, what is or is not a risky behavior, or an infringement in the operation.
In this way, the system itself automates the commands that need to be sent to the equipment.
In addition, the aforementioned Velocity per Track (add-on) puts its driver’s life first in fleet management. After all, through it the speed of all positions of all vehicles in the fleet are validated according to the rules of the urban and road inspection bodies.
Therefore, generating accurate information whenever the driver exceeds the permitted speed in life and precisely identifying:
- Infraction charts
- infraction rankings
- Real-time breach alerts
- infraction report
- Analysis of infractions by heat map
- BI to manage all information by type of infraction, route, vehicle, group or driver
Therefore, with videotelemetry, your light fleet management maximizes care for your drivers and the lives of everyone in traffic, considerably reducing risk behavior and number of infractions and other claims.
Check it out for yourself and request a demo:
