The scenario for fleet managers In the coming years, it should require more. analytical abilityMore reading the operation and preparation to respond to changes that affect cost, safety, productivity, and decision-making.
This trend became clear in the 2025 Fleet and Mobility Barometer from the Arval Mobility Observatory, which surveyed... 8.061 professionals in 28 countries, being 300 in BrazilIn the Brazilian context, three challenges stand out as particularly significant for the coming years: promoting responsible management, fleet electrification e to stop the drain of money from the TCO.
You will take this with you:
Responsible driving, transitioning to electric vehicles, and TCO control. They dictate the pace of the market for the coming year.
The fleet manager will need to operate with More visibility, more intelligence, and less room for reactive decisions.
How to use telemetry and video telemetry data to support and educate the driver, instead of focusing solely on the aftermath of an accident.
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Why does this scenario demand more from fleet managers?
To promote responsible leadership with consistency.
Controlling the increase in TCO with more operational intelligence.
Moving forward with electrification while remaining grounded.
Transforming connectivity into decision-making.
What do these challenges have in common?
Why does this scenario demand more from fleet managers?
The data doesn't lie: 86 % of the companies around here will maintain or expand their fleets by 2029The car continues to be the engine of many businesses.
But putting more vehicles on the road... without intelligence it's asking for account doesn't balanceWhen the operation gains scale, the specter of unpredictability grows along with it.
Furthermore, the research points to a scenario in which different fronts intersect at the same time.the need for improve driving behavior, advancement of electrification, search by cost control and the difficulty of translating connectivity into practical decisions.
The point is: The challenge will not only be to have more technology in the fleet, but to be able to use that technology to better understand the operation..
To promote responsible leadership with consistency.
Among the main challenges faced by fleet managers in Brazil, the most frequently cited was... promoting responsible management, mentioned by 52 % of companies.
This data is important because it shows a clear shift in priorities. Safety It is no longer a peripheral issue in fleet management. It is at the center of the operation.
Responsible driving involves much more than correcting speeding or reacting to an infraction. It involves creating context for... guide, reduce risky behaviors, support o conductor e transforming incidents into learning experiences for the operation.
This is precisely where many companies face challenges. difficultyThe problem isn't always a lack of data. Often, the problem is... lack of readingThere are organizations that already have connected vehicles, receive alerts, and access reports, but still encounter difficulties in... translate that in consistent action day to day.
Ricardo Imperatriz, CEO of Golflleet, responsible for the management system of more than 65 vehicles, over 1600 companies servedHe emphasizes this point by recalling that:Raising employee awareness for responsible driving."is among the main challenges for Brazilian managers until 2027.
When the problem isn't a lack of data, but a lack of context.
To meet this challenge, technology needs to support management, not provide an excess of information. telemetry e video telemetryFor example, the manager gains more context to understand.driving patterns, analyze events,prioritize actions and drive a more performance preventive.
A good example of this is the Speed module by route, which helps to to see speeding which often go unnoticed in a more general reading of the operation.
In the context of fleet management, the difference is significant. If the fleet policy defines top speed 80 km/h and The driver is traveling at 60 km/h. on a road whose The actual speed limit is 40 km/h.However, this recklessness may not appear as a relevant deviation in an analysis based solely on the company's internal rules.
Without this level of reading, the Managers often only discover the problem when a fine has already been imposed., a more serious infraction or even an accident.
With Speed per laneThe analysis shifts to a new level. Instead of considering only a general limit on fleet policy, the Management will now assess the permitted speed on each stretch of road., based on the official regulations for the road.
This allows identify risky behaviors more precisely, correct deviations before they become an occurrence and to conduct more consistent work. awareness.
What does this change in practice for fleet management?
This point is relevant because it reinforces a A more mature view of operational safety.It's not just about punishing those who exceed a fixed number, but about understand the context Driving and acting based on real risk. This type of understanding helps preserve lives, reduce the company's exposure, and strengthen a culture of responsible driving.
This reasoning also appears in Atlas Copco case studyIn the content, the operation shows how the telemetry and Speed module by route helped to reduce the claims rate from 17% to 4%In addition to providing greater precision for risk analysis and decision-making in fleet operations.
This case reinforces an important point: when technology translates data into context, management can act before the accident, not just after it occurs.
Read more: Atlas Copco success story: how telemetry reduced claims from 17% to 4%
Controlling the increase in TCO with more operational intelligence.
The second major warning from the research is about the cost. 43% of Brazilian companies cite mitigating the increase in the total cost of ownership. Total Cost of Ownership (TCO) as one of the main challenges for fleet managers in the coming years.
And that makes sense. The cost of the fleet isn't concentrated in a single point. It's spread across... fuel, manutenção, tires, misuse, idleness, unproductivity, wear premature, claims and decisions made too late.
Therefore, control o TCO requires to escape the fragmented vision of the operation. It's not enough to just look at supply or manutenção in isolation. It is necessary to understand how the Fleet behavior affects total cost..
This is one of the most important points for the coming years:Companies that are able to cross-reference operational data more clearly tend to make better decisions.Distance traveled, idle time, off-hours usage, deviations from the norm, and usage history cease to be mere indicators and become inputs for... reduce waste.
"Technology, when used properly and coupled with effective management, can be a solution for raising driver awareness and controlling costs."
Ricardo Imperatriz – CEO Golfleet
At Golfleet, this logic involves deliver information that makes sense to the fleet managerIt's not just about tracking where the vehicle has been, but about understanding how it's being used, where losses are occurring, what behaviors impact the outcome, and how to act with more predictability.
Read more: Hybrid fleet management: the strategic guiderefficiency and TCO reduction
Moving forward with electrification while remaining grounded.
Fleet electrification emerged as a challenge for 44% of Brazilian companiesAt the same time, research shows that this movement is still progressing gradually.
Today 13% of companies in Brazil have already implemented at least an electrified model in passenger vehicles. For the next three years, 40% are considering adopting some form of electrified technology.The interest exists, but adoption still faces concrete barriers.
The most important of these is infrastructure. 67% of companies cite a lack of infrastructure. recharge as the main obstacle to the use of 100% electric vehicles. Still, 81% say they already have a strategy. They are either planning to develop a rechargeable system or plan to do so soon.
This shows that the The energy transition should not be treated as an abstract trend.It has already entered the corporate agenda, but it requires planning, context analysis, and maturity to make viable decisions.
"Regarding vehicles powered by alternative technology, it is important to map the changes, adopt new solutions and innovations, always seeking knowledge and being open to new ideas."
Ricardo Imperatriz – CEO Golfleet
This reading is especially relevant because it avoids a common mistake: treating electrification as a purely reputational or market-driven decisionIn practice, changing the energy matrix requires understanding usage profiles, operational needs, available infrastructure, and the real impact on cost and efficiency.
Transforming connectivity into decision-making.
Another valuable finding of the study is the gap between having connected vehicles and actually using them. data that they generate.
According to the Barometer, 49% of Brazilian companies have already adopted connected vehicles.. However, Only 25% currently use telemetry data.although 47% are interested in using them in the coming years.
This is perhaps one of the most important points. selection da fleet management from now on.
Because the problem is no longer just about collecting information. The challenge lies in transforming connectivity into operational data., priority for action and continuous improvement.
It is here that the Technology begins to play a truly decisive role.When applied correctly, it helps to organize indicators, identify patterns, support decisions faster and reduce the distance between what happens on the field and what reaches management.
Looking at the country's figures, the main reasons for adopting telematics data in Brazil are to improve operational efficiency (37 %) and increase security or know the location of vehicles (36 %).
This reinforces a view that Golfleet holds: The value of technology lies not in the data itself, but in its ability to support better choices..
What do these challenges have in common?
Although they appear on different fronts, the main challenges for fleet managers in the coming years have a clear link: They all demand more visibility and greater adaptability..
That was precisely the point Ricardo highlighted when stating that “The future of fleet management in Brazil holds good surprises, but it demands proactivity and the ability to adapt to new developments."
This is an important summary for the current state of the sector. The fleet continues to grow, connectivity is advancing, and...Technology is becoming increasingly present.But the real gains only appear when these resources are transformed into...more management intelligent.
For those leading the operation, this means to act with more context, integrate security e efficiency, reduce reactive decisions e develop a more strategic vision Regarding the cost, behavior, and evolution of the fleet.
In the end, the coming years will likely take their toll. less improvisation e more reading abilityAnd companies that can transform data into decisions will be better able to operate with control, efficiency, and security.
As Golfleet advocates, Technology should not only be used to see vehicles moving on a map, but also to help management make better decisions..
Want to understand how Transforming fleet data into safer decisions., efficient e strategic? Discover Golfleet's solutions. And see how your operation can gain more visibility, control, and intelligence.
Frequently asked questions about the biggest challenges for fleet managers in the future.
What will be the biggest challenges for fleet managers in the coming years?
The main challenges for fleet managers should focus on four fronts: promoting responsible driving with consistency, controlling the increase in total cost of ownership (TCO), advancing fleet electrification with operational viability, and transforming connectivity data into more practical management decisions.
Why has responsible driving become a priority in fleet management?
Because safety is no longer a secondary issue and has come to directly impact cost, productivity, risk exposure, and business continuity. More than reacting to infractions, the challenge lies in guiding behaviors, reducing the recurrence of events, and creating a safer driving culture.
Why is fleet electrification still a challenge?
Because interest has grown, but adoption still depends on structural and operational factors. Charging infrastructure, vehicle usage profile, operational planning, acquisition cost, and the company's maturity for this change still weigh on the decision.
How important is telemetry for fleet managers?
Telemetry helps transform operations into reliable data for analysis. With it, managers can understand usage patterns, identify deviations, monitor the most relevant indicators, and make decisions with greater agility, predictability, and security.
How does Golfleet help companies address these fleet management challenges?
Golfleet supports companies that need more control, intelligence, and security in fleet management. With solutions in telemetry, video telemetry, and data analysis, the company helps managers transform operational information into more efficient, predictable, and strategic decisions.
