the very name of National Traffic Week already reveals the importance of the campaign for Brazil, so yes, it is a crucial moment to reflect on our attitudes and behaviors behind the wheel. But how can your company help this cause? That is what we will explain.
What is National Traffic Week?
How important is National Traffic Week?
10 tips for actions to take in your company
What is National Traffic Week?
National Traffic Week is an annual campaign in Brazil that focuses on traffic awareness and education. Established by the Brazilian Traffic Code (CTB), it always takes place between September 18th and 25th.
During this week, activities promoted throughout the country are intensified, with the aim of alerting the population about the importance of traffic Safety and accident reduction:
- Informational materials available for download
- Lives and lectures
- Handing out leaflets at schools, traffic lights and public places
- Discussion groups with government officials
- Training for drivers and traffic professionals
- Advertising campaigns
- Educational activities and blitzes
In 2024, the theme chosen for National Traffic Week was: “Peace in traffic starts with you!”, highlighting the importance of shared responsibility for safer traffic.
For the first time in history, the population participated in this choice, which reinforces the joint work that this awareness in traffic demands and promotes a sense of belonging.
Read more: How to design and implement a fleet safety program
How important is National Traffic Week?
According to the 2023 Road Safety Situation Report, prepared by World Health Organization (WHO) Brazil is the third country in the world in terms of number of deaths in traffic accidents, behind only India and China.
With this in mind, the main objective of National Traffic Week is to raise awareness among citizens about the need for safe, conscious and responsible behavior on public roads, aiming to reduce accident rates and preserve lives.
Furthermore, the campaign serves as a moment to reflect on the importance of sustainable urban mobility and harmonious coexistence between pedestrians, cyclists, motorcyclists and drivers.
🎬AHEAD Webcast: Why is building a Culture of Safety essential in your fleet management?
10 tips for actions to take in your company
In fleet management, we already know that to achieve safe traffic, all individuals must cooperate, both inside and outside the company.
Hence, National Traffic Week opens the space to educate and raise awareness among professionals regarding good driving practices. With just one measure, you educate your employees, increase safety, prevent accidents and generate a positive impact on society.
September is by far the month with the most traffic-related dates, so take advantage of this opportunity to develop actions with drivers and organize lectures at your company.
1. Encourage education
Education is the foundation for any significant behavioral change, and traffic is no different. Therefore, your company can take an active role in raising awareness among its employees about best practices in traffic, training more responsible drivers and pedestrians.
On September 23rd, we celebrate the anniversary of the Brazilian Traffic Code (CTB), so take advantage of this date to reinforce its importance and the main rules that everyone should know. A good idea is to promote a quiz to test the team's knowledge, with prizes for those who do best.
2. Internal training
Another option is to hold lectures or workshops with road safety experts. Topics such as defensive driving, mandatory use of seat belts, respect for speed limits and accident prevention can be addressed in a practical and interactive way.
These trainings not only educate, but also engage employees, reinforcing the importance of safe driving behavior. Trained drivers avoid accidents, infractions, claims and, at the very least, stress.
3. Traffic awareness campaigns
Do you know the company's internal communication channels? Take the opportunity to address the issue there, sending emails with safety tips, creating bulletin boards with educational messages and using social media to expand the discussion.
All these actions help to keep the topic in the spotlight and reinforce the importance of National Traffic Week, one of our initiatives for this was the Movement Connects in Traffic.
A suggestion for National Truck Driver's Day (September 16) is to promote lectures on traffic psychology and physical and mental health care, which is essential for those who spend long hours behind the wheel.
🗓️ Year-round safety: Annual calendar of actions to promote Safety Culture in your company
4. Sustainable transport
In addition to promoting safety, your company can also encourage sustainable practices in traffic, contributing to reducing the number of vehicles on the streets and, consequently, to more conscious and even less polluted traffic.
If possible, create a carpooling program within the company, encouraging employees to share their daily commutes, and encourage the use of bicycles and other means of transportation.
5. Support for local campaigns
Traffic authorities and other local entities already promote traffic awareness campaigns, so consider the possibility of getting involved in these initiatives as a company and supporting an educational blitz, for example.
6. Participation in community events
Also consider having your employees participate in community events related to National Traffic Week. This is a way to reinforce the company’s commitment to safety and demonstrate its social responsability.
Keep an eye on initiatives promoted by authorities in your city, following official websites, social networks and press outlets to obtain information about the schedule.
7. Taking the conversation further
Be sure to share these initiatives on social media and other company media outlets, so you can inspire other companies to follow the same path. forming the mobilization network that National Traffic Week promotes.
8. Focus on mobility
At the same time as the campaign takes place, the Ministry of Cities promotes National Mobility Week, an annual event that celebrates World Car Free Day, on September 22.
The aim is to encourage reflection on ways of getting around cities, involving issues such as diversity, accessibility, sustainability, innovation and safety, always with a focus on the citizen.
Challenge your employees to leave their cars at home and opt for alternative means of transportation, such as cycling, public transportation or walking. That's what we're going to do here at Golfleet to participate in World Car Free Day.
9. Simulation of risk situations
Another alternative is to carry out dynamics that reproduce risky traffic scenarios, such as emergency braking, allowing employees to practice safe reactions. This helps prepare drivers for unforeseen situations, increasing safety in everyday life.
10. Closing actions
National Traffic Day marks the height of National Traffic Week and is a special date to reflect on each person's role in creating safer traffic.
For closing actions, you can collaborate with your team by encouraging them to suggest creative ideas to improve road safety within the company. The best suggestions can be implemented, ensuring that everything is carried forward for the rest of the year.
One of our goals when producing rich materials is precisely to help managers achieve greater efficiency and security. Taking advantage of the theme, secure an eBook on fleet control and defensive driving, full of tips to put safety first in your company.
